MARLA CALICO – AAAS Story telling workshop

Trevor Tessier – Google Beyond Search – AAAS 2019-02

Trevor Tessier – Social Media Strategy – AAAS 2019-02

IAN HILL :  www.aaas.thechangingpoint.life

Be sure to fill out our survey for the Speaker Sessions: https://www.surveymonkey.com/r/P75ZPRP



Andre Charrois

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February 8, 2019 at 2pm – Edmonton Room
Andre Charrois:
Foster Park Brokers Inc.

Andre has been in the insurance industry for over 25 years and the last 17 years have been with Foster Park as a Marketing Partner in the firm. In his role as the Team Leader of Sales for Foster Park, he has worked extensively in developing an insurance program for Ag Societies and other non-profit organizations. Andre is also active in his community serving as a volleyball coach and is the Past President of the St. Albert Rotary Club.

Andrew Lundell

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February 8, 2019 at 2pm – Vernon Room
Andrew Lundell:
Great Canadian Solar

Andrew Lundell is a Renewable Energy technologist and technical sales lead at Great Canadian Solar based in Alberta, since 2014. Andrew has a undergraduate degree in Philosophy from the University of Alberta and a diploma in Alternative Energy Technology from the Northern Alberta Institute of Technology. Andrew has been involved at almost every level of solar installations in the Province of Alberta including some of the largest rooftop systems in Western Canada.



Brent Barootes

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February 8, 2019 at 9am – Elmwood Room
February 9, 2019 at 10:30am – Wildrose Room #2
February 9, 2019 at 2:30pm – Wildrose Room #2
Brent Barootes :
Partnership Group – Sponsorship Specialists®

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a Calgary based national sponsorship consulting firm. Brent has worked directly or indirectly with many large and smaller agricultural societies such as the Calgary Stampede, Marwayne, Westerner Park, EVRAZ Place, Northlands and others. Outside the fairs, festival and agricultural society sector Brent has also provided sponsorship services to arts organizations, sport organizations (professional and amateur), member groups, conferences and conventions, non-profits, municipalities, provincial governments and associated agencies likes parks and recreation facilities. Brent has also worked with many brands like National Bank, ATB, EnCana, SaskCentral, Cooper Tires, Potash Corporation, SportChek, Toshiba, geologic, Canon, XEROX, Mosaic Potash, Solid State Geophysical and others. For both these groups, buyers and sellers, Brent has provided tools, mentoring, direction and results for almost 30 years to help them generate a belter ROI with their sponsorship programs.
Brent is also the author of Canada’s #1 book on sponsorship - Reality Check – Straight Talk About Sponsorship Marketing. Brent lives in Nanaimo with his wife of 18 years and their 13-year-old daughter.



Camron Rahmanian

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February 9, 2019 at 2:30pm – Edmonton Room
Camron Rahmanian:
JRSSB School of Business at NAIT

Camron Rahmanian is an Instructor in the Finance Department at the JRSSB School of Business at NAIT. Camron has his Masters of Business Administration(2007) and Bachelors of Education (2005) from the University of Alberta. He has extensive experience in the entrepreneurial space and has helped operated Hotels and Motels in Alberta and Saskatchewan as part of a family business. He is also a Licensed Real Estate Associate and Realtor in the Province of Alberta.

Christina Sturgeon

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February 9, 2019 at 2:30pm – Elmwood Room
Christina Sturgeon:
Westerner Park

Christina has 22 years in the agriculture and events industry, her experiences on the exhibitor side as well as the management side lets her see all perspectives and allows her to create programing that makes sense. Christina is passionate about bringing agriculture and education to the public in a fun and experiential way. The fair industry has provided her with the opportunity to do just that. In her current role as the Assistant Agriculture Manager at Westerner Park in Red Deer Alberta, Christina has the opportunity to work with many different livestock shows creating an interactive and educational experience for her community.



David Feldman

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February 8, 2019 at 9am – Ridgewood Room
David Feldman:
Edmonton Chamber of Voluntary Organizations

David Feldman is the Director of Programs and Initiatives at the Edmonton Chamber of Voluntary Organizations. His expertise focuses on progressive governance and leadership development in the non-profit sector in Edmonton and Alberta.

David holds a B.Sc. in Mathematical Sciences and an M.A. in Interdisciplinary Studies, with a PMP (Project Management Professional) and Q. Med (Qualified Mediator) designations. His Masters Thesis explored the collective cognition of interdisciplinary teams.

Debbie Ross

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February 9, 2019 at 10:30am – Elmwood Room
Debbie Ross:
President, Region 2 Director

Debbie and her husband live along the Red Deer River in Buffalo and they have two married sons and four grandchildren. In addition to the family ranch, Debbie has worked in public administration, starting with the City of Medicine Hat right out of school. In June 2013, after 19 years working for the town of Oyen at a variety of positions including Corporate Manager, Debbie took on the Chief Administrative Officer Position in the Village of Empress. During her years in Oyen and Empress, she has sat on the boards of several organizations. She is currently the Region 2 Director and President on the AAAS Board, Treasurer of the Buffalo and District Agricultural Society, Chairman of SAMDA Economic Development Board which is a regional Board consisting of 5 Municipalities, Treasurer of PEP the Provincial REDA (Regional Economic Development Alliance) for SE Alberta, and a director of the Canadian Badlands – a Tourism Initiative for SE Alberta. Rural Development is a passion of Debbie’s.

Dee Ann Benard

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February 9, 2019 at 10:30am – Elmwood Room
Dee Ann Benard:
Alberta Rural Development Network

Dee Ann Benard earned her B.Sc. and M.Sc. from Simon Fraser University before moving to Edmonton in 1994 to start her career in agriculture. She worked as a research scientist with Alberta Agriculture and the Alberta Research Council. Dee Ann worked in private industry, managing the Alberta operation of a crop research company. She spent five years as the inaugural executive director of the Agricultural Research and Extension Council of Alberta (ARECA). She has served on numerous boards, including the Agriculture and Food Council, where she held several executive roles. Dee Ann joined the Alberta Rural Development Network as executive director in 2009, where her passion for all things rural has driven the organisation’s focus on access to services for all Albertans. She has spent the better part of her career interacting and collaborating with all three levels of governments, as well as with private and public funders.



Edith Svanes

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February 9, 2019 at 2:30pm – Lethbridge Room
Edith Svanes:
Fair Judge Expert

Edith graduated from the UofA with a BSc in Home Economics (now Human Ecology). She then entered the Faculty of Ed at UofA and obtained her Teaching Certificate. She taught Jr and Sr High School for several years, later moving to Alberta Ag as an Assistant District Home Economist in Southern Alberta. Although living and working on their family farm and raising a family took up most of her time but she did teach part-time at the Lethbridge College in the Culinary Arts Program and taught several cooking and handicrafts courses through various Further Education Councils. She started judging at local fairs and Women’s Institutes in the late 1970’s and still is active today judging several bench shows in the south. She has also organized and conducted several Exhibitors, Convenors, and Judges Workshops throughout the province.

Eileen Kotowich

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February 8, 2019 at 8:30am – Edmonton Room
February 9, 2019 at 10:30am – Edmonton Room
Eileen Kotowich:
Alberta Agriculture and Forestry

Eileen Kotowich is the provincial farmers’ market specialist. She manages and administers the Alberta Approved Farmers’ Market Program for the ministry of Agriculture and Forestry. Her days are spent coaching and educating boards, managers and vendors on the ins and outs of farmers’ markets. Eileen’s passion is for local food and for the small producers and processors who choose to sell through farmers’ markets. In addition to her work with the Program, Eileen works with the Explore Local team to deliver training events for clients selling direct to consumers and was the lead for the Local Food team that developed Alberta’s first local food legislation, Supporting Alberta’s Local Food Sector Act.



Fred Young

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February 9, 2019 at 10:30am – Ridgewood Room
Fred Young:
Alberta Agriculture and Forestry

Fred Young started with Alberta Agriculture in May of 1981 and worked as a District Agriculturist for 12 years followed by working as a Forage specialist for 7 years. Currently, Fred is the Manager of the newly formed Rural Life Enhancement Section. This section includes the Agricultural Societies Program, Century Farm Awards, Agriculture Hall of Fame and Open Farm Days. During his career he has had the opportunity to work alongside several Ag Societies and feels he has a good working knowledge of the many challenges that they face. Agricultural Societies play such an important role in improving the quality of life in our communities and in shaping their rural fabric.



Ian Hill

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February 8, 2019 at 9am – Wildrose Room #1
February 9, 2019 at 10:30am – Wildrose Room #1
February 9, 2019 at 2:30pm – Wildrose Room #1
February 10, 2019 at 9:30am – Wildrose Ballroom
Ian Hill:
The Changing Point

Business leader, social innovator, humanitarian, Ian Hill’s life is better witnessed than told. From his great successes to epic his failures, through it all, Ian has worked to lighten the burden of his fellow man and bring hope to all that he encountered. Ian has been recognized for his commitment to positive change by the National Council for Community and Justice and the Martin Luther King Jr. Commission, which both named him Humanitarian of the Year. Ian’s Let Them Be Kids program was nominated for the Prime Minister’s National Volunteer Organization of the Year award.



Jason Atkinson

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February 8, 2019 at 2pm – Lethbridge Room
Jason Atkinson:

Jason has led the operations of ENMAX’s solar business since it began in 2009. He has more than 27 years of industry experience and has been directly involved in many of Alberta’s largest solar installations. Jason is committed to expanding the adoption of solar across the province and works with residential, commercial and municipal customers of all sizes to develop unique solar solutions that meet their needs and budget.

Jeff Johnson

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February 9, 2019 at 10:30am – Elmwood Room
Jeff Johnson:
Consultant and Former MLA

Jeffrey David Johnson is a fourth generation Albertan whose family emigrated to Alberta in 1901. He was raised in rural Alberta and lives in rural Alberta. Jeff has run several businesses and served on several local community boards and initiatives. He is a former Member of the Legislative Assembly of Alberta and Cabinet Minister from 2008 to 2015 under 4 different Premiers. Currently he is a partner in a film finance and production company and has an active consulting company that focuses on government relations, policy and strategic planning advice as well as business development and raising capital.

Johnson served many roles in the Alberta Government including Minister of Infrastructure and Minister Responsible for the Oil Sands Secretariat. He also served as Political Minister-Northern Alberta and as Vice-Chair of the Treasury Board, member of the Cabinet Policy Committee on Finance and the Standing Committees on the Economy and Public Safety and Services.

Prior to being elected MLA, Johnson was the president and owner of the largest rural Xerox sales agency in western Canada, supplying rural northern Alberta. He ran this business for 10 years during which, he was awarded the Xerox Canada Agent of the Year three times and appointed as one of six members to the National Agent Council for Xerox Canada.


Jest Sidloski

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February 9, 2019 at 10:30am – Elmwood Room
Jest Sidloski:
Peavey Industries

Jest Sidloski is the Director of Marketing & Customer Experience for Peavey Industries, in Red Deer Alberta.
Peavey Industries is the parent company of Mainstreet Hardware, TSC Stores and Peavey Mart Stores- Canada’s Largest Farm and Ranch Retailer serving 93 communities from Ontario to BC.
From small town Saskatchewan, Jest understands the rural lifestyle and knows what drives the Peavey Customer.

Jim Bos

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February 8, 2019 at 2pm – Red Deer Room
Jim Bos:

Jim is an Electrical Engineering Technologist and a Certified Energy Auditor with a long history of working in the energy management and energy efficiency field. For the past 17 years he’s played an important part of the ATCO Energy Management Services team, providing energy management solutions to residential and large and small commercial customers. Prior to joining ATCO EnergySense, Jim’s work experience included employment with the provincial government and an electrical utility.



Kaley Segboer

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February 8, 2019 at 9am – Wildrose Room #3
Kaley Segboer:
Olds College

Kaley’s diverse career has had her behind the scenes working with agricultural societies and rural communities on projects and programs that focus on agriculture education programming, rural and farm safety, and equine events. Now in her role working at Technology Access Centre for Livestock Production at Olds College (funded by the Natural Sciences and Engineering Research Council of Canada), she gets to help agriculture businesses, producers, and rural communities access and utilize the scientific knowledge and expertise to help solve problems and become more efficient.

Kate Whelpton

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February 9, 2019 at 10:30am – Red Deer Room
Kate Whelpton:
Alberta Gaming, Liquor and Cannabis Commission

Kate has worked at the Alberta Gaming, Liquor and Cannabis Commission (AGLC) since 2008, and is currently the Supervisor, Licensing (Liquor/Cannabis). Kate is responsible for licensing liquor licence premises, liquor agencies, special events, retail cannabis stores, and registered cannabis representatives. During her time with the AGLC, Kate has progressed in her career from being a Special Event licensing Clerk to a Liquor Licensing Specialist to the Supervisor of the Liquor /Cannabis Licensing unit.



Marla Calico

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February 9, 2019 at 10:30am – Wildrose Room #3
February 9, 2019 at 2:30pm – Wildrose Room #3
February 8, 2019 at 8pm – Wildrose Ballroom
Marla Calico:
International Association of Fairs and Expositions

Marla Calico is the President and CEO of the International Association of Fairs and Expositions – the IAFE – headquartered in Springfield, Missouri. The Association represents and facilitates the evolving interests of its 1200 members which are agricultural fairs, exhibitions and show from around the globe.

Her role as the President and CEO came after 9 ½ years on the staff of the Association. When she joined the IAFE’s professional staff in 2006 her primary project was to launch the IAFE’s Institute of Fair Management, a training program which provides an introduction to the core areas of fair management to fair staff, board members and volunteers.

Prior to joining the IAFE’s staff, Marla had a long career in the fair sector, working for nearly 30 years at the Ozark Empire Fair (Springfield, Missouri), the latter decade of which she was the General Manager. During that time she also served as the Chair of the Board of Directors of the IAFE.

Marla is a frequent speaker for fair industry gatherings, presenting motivational keynote addresses as well as seminars on a wide range of topics of key importance to fairs today. In 2012, Marla was inducted into the IAFE’s “Hall of Fame”, the highest honor awarded by the Association.

Max Fritz

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February 9, 2019 at 2:30pm – Ridgewood Room
Max Fritz:
Non-Profit Advisor

Max Fritz is a not for profit advisor with a focus on leading and facilitating strategy and business planning. Fairs and exhibitions play an important role in continually strengthening communities - preparedness in an increasingly competitive landscape is becoming an important, if not a critical journey. Dedicating the time and sourcing the right experience and knowledge to assist your organization can be a challenge.

With over 30 years of experience in the fair and exhibition business, Max Fritz provides a wealth of knowledge, offering unique perspectives as a facilitator for the not for profit sector in strategic planning, organizational effectiveness, park planning, facility design, programming and animal welfare.



Neil Looker

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February 9, 2019 at 10:30am – Lethbridge Room
Neil Looker:
Alberta Occupational Health and Safety

Mr. Looker has worked in various roles in the Health and Safety field for the past 30 years. These roles have included, Environmental Consulting as well as both Industrial Safety and Industrial Hygiene Consulting. Mr. Looker left consulting to work with Alberta Occupational Health and Safety where he has had various positions with the organization which included the management of staff, technical advisor, compliance officer as well as working with the Policy Division of the organization. The assignment with the Policy Division involved providing technical support to the working group for the implementation of the Enhanced Farm and Ranch Worker Act (Bill 6).
In 2007, Mr. Looker completed the requirements of the Board of Canadian Registered Safety professionals and has obtained the Canadian Registered Safety Professional Designation (CRSP) in 2007.
Previously, Mr. Looker completed the requirements of the Board of Certified Safety Professionals and obtained the Occupational Health and Safety Technologist (OHST) designation in 1991.
Mr. Looker has also been involved with Adult Education working for ten years as a contract instructor for the delivery of the University of Alberta’s Health and Safety Certificate Program. Mr. Looker delivered a diverse number of courses in support of this program.



Perry Cramer

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February 9, 2019 at 2:30pm – Red Deer Room
Perry Cramer:
Foster Park Brokers Inc.

Perry Cramer and his firm Foster Park Brokers have been providing insurance solutions for Ag Societies since 2004. Based in Edmonton, Perry and his firm have been proud supporters of AAAS for the past 13 years and he continues to develop long term relationships with Ag Societies from all over province.



Sandra Froehlich

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February 9, 2019 at 10:30am – Red Deer Room
Sandra Froehlich:
Alberta Gaming, Liquor and Cannabis Commission

Sandra has worked at the Alberta Gaming, Liquor and Cannabis Commission (AGLC) since 2002, and is currently the Manager, Licensing with responsibility for charitable gaming licensing, use of gaming proceeds, liquor/cannabis licensing, and gaming worker registrations. She was previously a Training Manager with the AGLC responsible for developing and delivering the Gaming Information for Charitable Groups (GAIN) program. Prior to arriving at the AGLC, Sandra worked for several years in adult and correctional education as a coordinator and teacher. Sandra has a Bachelor of Arts (honours) degree and a Bachelor of Education degree specializing in adult education.



Tim Carson

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February 7, 2019 at 6:30pm – Ridgewood Room
Tim Carson:
Alberta Association of Agricultural Societies

Tim has spent most of his life living, working and playing in rural Alberta. Through the many twists and turns his career has taken, Tim has developed a deep passion for rural communities and the need for renewed success in the 21st century. For more than a decade now Tim has channeled his rural enthusiasm towards Agricultural Societies, recognizing that volunteers and their passion are the heart and soul of communities. He is currently the Chief Executive Officer of the Alberta Association of Agricultural Societies and has had the opportunity to meet tremendous people from across Alberta, Canada and the United States who are directly connected to the fair industry and rural. These connections and experiences have provided a unique perspective on the challenges facing rural communities. Tim and his wife Kim live on 80 acres outside a small community just north of Edmonton and along with their 2 sons are continuing to live, work and play in rural Alberta.

Trevor Tessier

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February 8, 2019 at 9am – Vernon Room
February 9, 2019 at 10:30am – Vernon Room
February 9, 2019 at 2:30pm – Vernon Room
Trevor Tessier:
Strong Coffee

As a Managing Partner at Strong Coffee Marketing, Trevor develops digital marketing strategies and implements online marketing solutions. Eager to share his knowledge, Trevor provides a wide range of consultation and marketing training services. Trevor is Google Analytics certified under the Partner's program and has extensive experience in online advertising, website development, social media, search engine optimization, and analytics in a variety of industries.

Strong Coffee is a digital marketing company known for their education. Teaching is at the heart of their business. They love creating online marketing strategies, campaigns, and websites that stimulate senses and bring results.