Keep watching the website to see speakers for the 2019 Speaker line up being added !!



Brent Barootes

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Brent Barootes :
Partnership Group – Sponsorship Specialists®

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a Calgary based national sponsorship consulting firm. Brent has worked directly or indirectly with many large and smaller agricultural societies such as the Calgary Stampede, Marwayne, Westerner Park, EVRAZ Place, Northlands and others. Outside the fairs, festival and agricultural society sector Brent has also provided sponsorship services to arts organizations, sport organizations (professional and amateur), member groups, conferences and conventions, non-profits, municipalities, provincial governments and associated agencies likes parks and recreation facilities. Brent has also worked with many brands like National Bank, ATB, EnCana, SaskCentral, Cooper Tires, Potash Corporation, SportChek, Toshiba, geologic, Canon, XEROX, Mosaic Potash, Solid State Geophysical and others. For both these groups, buyers and sellers, Brent has provided tools, mentoring, direction and results for almost 30 years to help them generate a belter ROI with their sponsorship programs.
Brent is also the author of Canada’s #1 book on sponsorship - Reality Check – Straight Talk About Sponsorship Marketing. Brent lives in Nanaimo with his wife of 18 years and their 13-year-old daughter.



Eileen Kotowich

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Eileen Kotowich:
Alberta Agriculture and Forestry

Eileen Kotowich is the provincial farmers’ market specialist. She manages and administers the Alberta Approved Farmers’ Market Program for the ministry of Agriculture and Forestry. Her days are spent coaching and educating boards, managers and vendors on the ins and outs of farmers’ markets. Eileen’s passion is for local food and for the small producers and processors who choose to sell through farmers’ markets. In addition to her work with the Program, Eileen works with the Explore Local team to deliver training events for clients selling direct to consumers and was the lead for the Local Food team that developed Alberta’s first local food legislation, Supporting Alberta’s Local Food Sector Act.



Fred Young

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Fred Young:
Alberta Agriculture and Forestry

Fred Young started with Alberta Agriculture in May of 1981 and worked as a District Agriculturist for 12 years followed by working as a Forage specialist for 7 years. Currently, Fred is the Manager of the newly formed Rural Life Enhancement Section. This section includes the Agricultural Societies Program, Century Farm Awards, Agriculture Hall of Fame and Open Farm Days. During his career he has had the opportunity to work along-side several Ag Societies and feels he has a good working knowledge of the many challenges that they face. Agricultural Societies play such an important role in improving the quality of life in our communities and in shaping their rural fabric.



Kaley Segboer

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Kaley Segboer:
Olds College

Kaley’s diverse career has had her behind the scenes working with agriculture societies and rural communities on projects and programs that focus on agriculture education programming, rural and farm safety, and equine events. Now in her role working at Technology Access Centre for Livestock Production at Olds College (funded by the Natural Sciences and Engineering Research Council of Canada), she gets to help agriculture businesses, producers, and rural communities access and utilize the scientific knowledge and expertise to help solve problems and become more efficient.

Kate Whelpton

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Kate Whelpton:
Alberta Gaming, Liquor and Cannabis Commission

Kate has worked at the Alberta Gaming, Liquor and Cannabis Commission (AGLC) since 2008, and is currently the Supervisor, Licensing (Liquor/Cannabis). Kate is responsible for licensing liquor licence premises, liquor agencies, special events, retail cannabis stores, and registered cannabis representatives. During her time with the AGLC, Kate has progressed in her career from being a Special Event licensing Clerk to a Liquor Licensing Specialist to the Supervisor of the Liquor /Cannabis Licensing unit.



Marla Calico

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Marla Calico:
International Association of Fairs and Expositions

Marla Calico is the President and CEO of the International Association of Fairs and Expositions – the IAFE – headquartered in Springfield, Missouri. The Association represents and facilitates the evolving interests of its 1200 members which are agricultural fairs, exhibitions and show from around the globe.

Her role as the President and CEO came after 9 ½ years on the staff of the Association. When she joined the IAFE’s professional staff in 2006 her primary project was to launch the IAFE’s Institute of Fair Management, a training program which provides an introduction to the core areas of fair management to fair staff, board members and volunteers.

Prior to joining the IAFE’s staff, Marla had a long career in the fair sector, working for nearly 30 years at the Ozark Empire Fair (Springfield, Missouri), the latter decade of which she was the General Manager. During that time she also served as the Chair of the Board of Directors of the IAFE.

Marla is a frequent speaker for fair industry gatherings, presenting motivational keynote addresses as well as seminars on a wide range of topics of key importance to fairs today. In 2012, Marla was inducted into the IAFE’s “Hall of Fame”, the highest honor awarded by the Association.



Perry Cramer

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Perry Cramer:
Foster Park Brokers

Perry Cramer and his firm Foster Park Brokers have been providing insurance solutions for Ag Societies since 2004. Based in Edmonton, Perry and his firm have been proud supporters of AAAS for the past 13 years and he continues to develop long term relationships with Ag Societies from all over province.



Sandra Froehlich

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Sandra Froehlich:
Alberta Gaming, Liquor and Cannabis Commission

Sandra has worked at the Alberta Gaming, Liquor and Cannabis Commission (AGLC) since 2002, and is currently the Manager, Licensing with responsibility for charitable gaming licensing, use of gaming proceeds, liquor/cannabis licensing, and gaming worker registrations. She was previously a Training Manager with the AGLC responsible for developing and delivering the Gaming Information for Charitable Groups (GAIN) program. Prior to arriving at the AGLC, Sandra worked for several years in adult and correctional education as a coordinator and teacher. Sandra has a Bachelor of Arts (honours) degree and a Bachelor of Education degree specializing in adult education.



Tim Carson

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Tim Carson:
Alberta Association of Agricultural Societies

Tim has spent most of his life living, working and playing in rural Alberta. Through the many twists and turns his career has taken, Tim has developed a deep passion for rural communities and the need for renewed success in the 21st century. For more than a decade now Tim has channeled his rural enthusiasm towards Agricultural Societies, recognizing that volunteers and their passion are the heart and soul of communities. He is currently the Chief Executive Officer of the Alberta Association of Agricultural Societies and has had the opportunity to meet tremendous people from across Alberta, Canada and the United States who are directly connected to the fair industry and rural. These connections and experiences have provided a unique perspective on the challenges facing rural communities. Tim and his wife Kim live on 80 acres outside a small community just north of Edmonton and along with their 2 sons are continuing to live, work and play in rural Alberta.

Trevor Tessier

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Trevor Tessier:
Director of Strategy - Strong Coffee

As a Managing Partner at Strong Coffee Marketing, Trevor develops digital marketing strategies and implements online marketing solutions. Eager to share his knowledge, Trevor provides a wide range of consultation and marketing training services. Trevor is Google Analytics certified under the Partner's program and has extensive experience in online advertising, website development, social media, search engine optimization, and analytics in a variety of industries.

Strong Coffee is a digital marketing company known for their education. Teaching is at the heart of their business. They love creating online marketing strategies, campaigns, and websites that stimulate senses and bring results.